Who is Papillon Marketing?
Papillon Marketing was launched with the goal of bridging my two passions: digital marketing and animal rescue. I've worked in the marketing automation and digital space for nearly a decade, helping more than 150 clients ranging from startups to global enterprise teams. Some notable achievements include:
Winning the 2017 Marketo Enterprise Team of the Year award for Microsoft
Creation of a global demand center ranging two business groups and 12 product areas for an $85B multinational software technology company.
Planning and execution of global training tour to 300+ marketers on the foundations of digital marketing and processes within their company and roles.
Launch of internal HR and department onboarding program for pharmaceutical division of multinational conglomerate corporation.
Architecture of recruitment nurture program for a national federal military reserve entity.
Streamlining of content syndication and lead lifecycle strategy for prominent Canadian smartphone manufacturer, reducing media spend by 21%.
Management of nurture and tele strategy for $23B German multinational enterprise software corporation.
~Rachel Hale, Owner
What does Papillon mean?
Pronounced päpēˈyôn, the word has a two-fold meaning:
In both Latin and French, the word means butterfly: As any marketer knows, the industry is about constant transformation – and what better symbol of transformation than the butterfly?
In the animal world, a Papillon is a small dog with butterfly-like ears: After volunteering in animal rescue for the past decade, when I decided to start Papillon Marketing I knew I wanted to incorporate a social aspect based around animals -- 5% of net profits are donated directly to animal charities.